Should you jump into the social media scene and experiment a little in an attempt to get more clients? Perhaps, but don’t jump too fast. Our friend and colleague, Rob Robinson of Applied Discovery, has written an excellent article titled Leveraging Social Media for High-Impact Marketing. Essentially, Rob takes you through a Marketing 101 class with a 2010 technology twist.
As usual, Rob does an excellent job of explaining the “4 P’s” and what it takes to change behavior over time. Using social media and other online tools are relatively inexpensive ways to reach out and “touch” your potential clients. Great job Rob!
- John and Mike
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digitalsamurai@senseient.com
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